It’s not even Christmas, yet Barry Levine, LCI’s Vice President of Sales & Marketing, is already talking about Valentine’s Day. You might also want to start planning now. Why? Barry explains,

“Especially right now, around Thanksgiving and Christmas, people should be thinking about weddings that might occur on or around Valentine’s Day. Hearts in general have always been a big selling design. There’s one design in particular where we’ve extended the offering with a multitude of accessory items, the Floating Hearts design. The ensemble includes the invitation, a response fold-over with a matching design, as well as clear, one inch circular seals. The red seems to be one of the biggest selling foil colors in this design right now. Hearts are the first thing on anybody’s mind when they think about that particular day, and since we do offer it in red, it becomes even more of a popular choice around this time of year. Most recently, we’ve added to the mix with folding place cards which come four to a sheet.”

“We also offer a faux wax seal that adds another dimension to the enclosed ensemble, if people decide that they want to include that on the back of an envelope or on an alternate piece within the invitation. It’s always a nice added accessory.”

And Uncle Sam doesn’t have a problem with faux wax seals going through the mail?

“Uncle Sam should not have a problem with it. The only thing that I typically advise people of is whenever you have non-standard mailing piece, my suggestion is to bring it to the post office. Have them look at it. Consult with them on it. But specifically, if it is going through the mail, ask them to hand process or ‘hand cancel,’ if you will, the mailing piece.”

See the entire Floating Hearts collection

Joshua Birch
josh@lcipaper.com
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