LCI Paper is now posting short, concise updates using the free social networking service, Twitter.
When describing the Twitter experience, many people use the term micro-blogging. What is micro-blogging? Well, you already know what a blog is. You’re reading one right now. A blog (short for web log) is just a web site that is regularly updated, and where the new updates show up first. A micro-blog is a service where those updates are much shorter messages than regular blog posts. In Twitter’s case, each update is limited to 140 total characters–the size of a cell phone text message.
When you create a Twitter account, you “follow” your choice of other Twitter users. For example, start by visiting LCI Paper’s Twitter page. You’ll find a list of recent updates that LCI has chosen to share with all of our followers. These short messages include links to recent blog posts, links to new products, and other interesting company news. If you decide that you’d like to be kept up-to-date on the kind of information that LCI is pushing out with our Twitter posts (called “Tweets”), then you can choose to follow us. From then on, anytime you log into your Twitter account, you’ll see LCI Paper’s updates. From there, you can find new, interesting people and companies to follow by clicking on their Twitter pages and seeing who they are following.
Here’s a great video called “Twitter in Plain English.” It will explain why you might want to follow people and be kept up to date of what they’re up to.
LCI recently created our Twitter account, and as of this writing, we’ve sent out Tweets on our new products and new blog posts. The founder and CEO, Larry Chase, sent out a Tweet about a forthcoming issue of our e-mail newsletter. He wanted to let people know that the newsletter would have a new look and an exclusive discount for e-mail subscribers. This is the kind of advance news that LCI will continue to send out via Twitter. So if you’re the kind of person that likes to find an avenue to the inside track of a particular company or organization, subscribing to their Twitter feed might be a great way for you follow them.
Joshua Birch
josh@lcipaper.com
