As you’re starting to plan for your holiday invitation and creative project needs, I’d like to suggest checking into our Pocket Fold lines, specifically, those that are custom manufactured with metallic finishes. Our most noteworthy examples are our Metallic Pocket Folds made with Aspire Petallics paper and our Subtil Pocket Folds made with Gmund specialty paper from Germany.
To have a better understanding of the entire product line, I walked through LCI’s warehouse with Vice President of Sales & Marketing, Barry Levine.
Barry Levine
We stopped at the Pocket Folds section as he gave me a brief history and overview of our product line and highlighted particular Pocket Folds varieties that will be popular choices this holiday season.
“The pocket folders are actually a fairly new product within the last year to two years for us. The pocket folder essentially tells you that there is a pocket of some sort involved in it. Within that pocket, a customer may be inclined to put their accessory items. Their accessory items for an invitation could include a response card with a response envelope, maybe a direction card, maybe a photograph. There are a number of things that could be included in it. But response cards, reception cards, response envelopes are typically those items that would be included in the pocket.”
Barry spoke about LCI’s initial introduction of a small line of pocket folders, starting with custom designs using domestic papers in limited colors, then expanding into further customized lines using Aspire Petallics paper and German manufacturer Gmund’s paper in a wider range of colors. I asked Barry to show me the specific metallic pocket folds. He thumbed through the Pocket Folds sample section.
“There’s actually different types of metallic finishes, but this an Aspire Petallic line of paper that we made into a pocket folder.”
Metallic Silver Ore Pocket Fold
“Petallic” as opposed to “metallic”?
“That’s what they brand name their paper. It’s called Aspire Petallics, but it is a metallic finish, a shimmery finish if you will. So we’ve had some made with that line of paper.”
“We’ve also had some made with another metallic finish called Subtil.”
Barry navigates through the samples and picks up a Pocket Fold with a shimmering blue finish.
Subtil Metallic Elegant Blue Pocket Fold
“This would be an A7 Pocket Folder made with our Gmund Subtil paper. And this is one of the papers that we bring in from Germany. So what we’ve tried to do with any of these exclusive-type products is to include enough variety in color, in design, in size, to make it appealing enough to come and look at on the web site.”
So if you’re looking for an elegent, stylish, and efficient way to include additional parts of your invitation ensemble, consider LCI’s line of Pocket Folds.
Joshua Birch
josh@lcipaper.com
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